Jungian archetypes in movies

Carl Jung published his archetypes which encompass key human roles and motifs in his works The Archetypes and the Collective Unconscious (1969) as well as On the Nature of the Psyche (1954).

His highly detailed and abstract ideas are still used abundantly in film development, storytelling, and advertising today.

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Jung stated that archetypes exist in a “psychic system of a collective, universal, and impersonal nature.” He proposed that “a group experience takes place on a lower level of consciousness than the experience of an individual,” as mob psychology would suggest.

The 12 archetypes were popularized by Mark and Pearson in the popular brand psychology book, The Hero and the Outlaw (2002). The pair revamped Jung’s original terms into more modern lingo. For example, the Child was renamed as the Innocent.

Each individual is said to have a complex blend of a few of the 12 Jungian archetypes, which can gradually d