Chander mohan sethi biography of michael
‘I have learnt art of survival’ - The Economic Times...
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A downturn is the right time to gain market share: Chander Mohan Sethi
Mumbai: In a slowing Indian economy, Chander Mohan Sethi, senior vice-president (South-East Asia) at Reckitt Benckiser Plc. (RB), maker of Dettol and Lizol, is looking at growing his company’s market share and even double revenues in the next three-four years.
“Yes, the markets are slowing down. The sentiments are negativethis situation may not change for the next months,” says Sethi who is keen to take advantage of the downturn to grow. Sethi was in Mumbai to launch the Global Hygiene Council’s study on hygiene supported by RB.
Edited excerpts from an interview:
add_main_image Your advertisement spendings are very high, at over 15% of sales, and this too in a slowing Indian economy.
Chander mohan sethi biography of michael
Why is that?
Yes, the markets are slowing down. The sentiments are negative. But in spite of that, in any downturn there will always be the guys that have the will not only to survive, but take advantage of the downturn to