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The history and renewed vision of the Chloe Maison

Having been born in the throws of the bohemian wonderland of Paris in the 1950's, Chloé as a brand today is an aesthetic channel to the core essence of the feeling of nostalgia.

While rubbing shoulders with the likes of Picasso on the cafes of Paris' Left Bank, Gaby Aghion, an Egyptian born Parisienne, founded Chloé in 1952, naming it after her close friend, Chloé Huysmans. She broke the mold of the haute couture premises of structured formality and tediousness by creating high-end fashion that was available to women straight off boutique racks.

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In doing so, she created a new standard for the way luxury fashion was to be consumed. Aghion has been said to have coined the term, prêt-à-porter, and revolutionizing the luxury fashion market's mobility, in terms of ready-to-wear production, into what we know it as today.

With past (and now renowned) designers such as Karl Lagerfeld (1966) and Ste